Brand resources
Use the Jotsu identity with clarity.
Official marks, typography, and color references for product listings, partnerships, press, and other places Jotsu appears.
01 · Logo
Primary wordmarks
Use the dark wordmark on light surfaces and the light wordmark on dark surfaces. Preserve its proportions and surrounding space.
02 · Icon
The Jotsu mark
Use the standalone mark when the available space cannot support the full wordmark, such as app icons and compact partner grids.
Built for small surfaces
The mark keeps its blue-to-magenta transition at every size. Do not recolor, rotate, outline, or place it inside another shape.
03 · Typography
Clear at every scale
Jotsu uses a compact sans-serif hierarchy for reading and a monospace accent for technical labels and structured information.
Primary · Inter
Build the application.
Headings, body copy, navigation, and controls · 400–700
Utility · Space Mono
APPLICATION / READY
Labels, identifiers, and compact technical information · 400–700
04 · Color
A drafting-surface palette
Quiet working surfaces keep information legible. Blueprint identifies interaction; Signal is reserved for destructive or urgent states.
Porcelain
Primary canvas
#F7F7F2Paper
Raised surfaces
#FFFFFFGraphite
Primary text
#181A1BSteel
Secondary text
#667078Blueprint
Interaction
#007ACCSignal
Urgent states
#D95D24Mark gradient: #4DA9FF → #FF20CE · Wordmark: #13003D
05 · Usage
Keep the identity intact
A small set of constraints makes the mark recognizable wherever it appears.
- ✓Keep the mark and wordmark proportions unchanged.
- ✓Leave clear space around every logo.
- ✓Use supplied assets instead of recreating the mark.
- ✓Do not add shadows, outlines, or alternate gradients.